The first organisation I collected two documents from was Vodafone Essay Example for Free

The first organisation I collected two documents from was Vodafone Essay 1. INTRODUCTION This report was specially made to describe, compare and evaluate two different standard business documents from three different organisations, a total of six documents. I was asked for the first unit to gather these documents, to clearly and accurately explain their purpose and to identify the common elements of similar documents for example: use of boxes, headings, gaps between headings and logos etc. I was also asked to compare the documents and accurately evaluate the god and bad points about writing and presentation styles (formal/informal, blocked or indented style, method of emphasis such as underlining, italics and bold writing. It is also important for me to comment on their suitability for purpose and to suggest how they could be improved. I will then produce an in depth report which enabled me to show effective skills in the appropriate use of software facilities to automatic aspects of my document production, such as bullet and numbering, paragraph and heading styles and standardised layout. 2. Organisation One: Vodafone The first organisation I collected two documents from was Vodafone. The documents I collected were a letter from Vodafone and a leaflet of Vodafone top up. 2.1 Vodafone Letter The purpose of this document is to inform customers of Vodafone PLC about the latest polyphonic ring tones available. The layout of the letter is A5 page that has been printed on both sides. On the first side the following information is displayed: The document has a Wide screen television visual out the outer parts of the letter with a man snow boarding in some snowy mountains and then under this it states Starring below this it states the name of person it has been addressed to. On the second side the following information is displayed: The right hand side a line has been drawn to separate the actual content with the address of where it is purposed to go, a postage paid sign in the top right hand corner and diagonally in small text an address the document should be sent to if it is undelivered. On the left hand side the text is laid out like a letter using paragraphs and clear headings above the paragraphs. There is also a flow chart diagram of what to do if the receiver of the letter would like to purchase ring tones or pictures via the internet. Below this a line has been drawn and in smaller text it states the terms conditions of purchasing ring tones and that downloading ma restricted in some countries. This document is similar to the other letters as it is notifying it customers the products and services available to its customers. The documents have all used paragraphs to make the document easier to reader. The good points that about this document is that its initial headings have been typed in bold colour red and that the information given in the letter has been shown in either a paragraph or a flow chart diagram with links to the next step with a writing style that is clear to read. As the diagram has been made efficient with the use of arrows appropriate boxes and pictures. The bad points about this document are that the whole document should be changed as the actual information that has to be notified to the customer is not clearly emphasised as the address column has taken up too much space foe what is actually needed and also that the address could have been printed on the other side where the big picture is printed. The method that this letter has been distributed for is not good, and the product that the company is trying to sell has not been emphasised enough. I think this document is not suitable for its purpose. 2.2 Vodafone Top up Leaflet The purpose of this document is to inform customers about the electronic way of topping up your credits on your mobile phone. Also about how to linking your E-TopUp card with your mobile. The layout of this leaflet is A6 page that has been printed on both sides. On the first side the following information is displayed: The document has a red front cover with in the top two corners logos of Vodafone and the TOP-UP log that can be found on outlets that offer electronic top up. Between these two logos in white font it says How are you? below this is an outline of a white speech bubble and inside the bubble it states, Im ready to TopUp. On the second side the following information is displayed: The background of the document on this page is white. The first paragraph is in a red font and slightly larger font is a brief introduction about the topic of the leaflet. Underneath in small black font it says that top up is easy to use and that card is simple and secure. The second paragraph in a bold red font says The benefits of topping up with your new swipe card, underneath this in a smaller black font it states the benefits. The third and final paragraph in a slightly larger red and bold it says Linking you E-Top swipe card to your mobile, underneath this in a smaller black font it bullet point the stages of how to link your swipe card with your mobile. On the third side the following information is displayed: The background of the document on this page is white. The first paragraph heading states in a red and bold font about how the swipe card scheme works. Underneath in a smaller size text bullet points about how the actual swipe card scheme operates. The second paragraph heading says in a slightly larger red and bold font Existing E-TopUp swipe card customers, underneath this in a smaller black font it offers customers to have personalise top up cards with there phone number on the card stated. On the fourth side the following information is displayed: The background of the document on this page is red with white font. It states in bold font Where you can use your E-TopUp swipe card, underneath this in smaller font a list of large retailing outlets such as Argos but also where ever the shown signs are displayed. Underneath this in a smaller text states Vodafones Terms and Conditions of using there top up swipe cards, with a large Vodafone logo outlined in white in the bottom right hand corner of the leaflet. The good points about this document is that it uses the same colour co-ordination throughout the document but also the colours used contrasted together so the text could easily be read and the were the companies colours used on logos. The information text was cleverly spaced out with every paragraph was about a different aspects of using the swipe card. The leaflet did not for second go of task about what the leaflet wanted to achieve and the information needed by the customers. The bad points about this document are that the Terms and Conditions were in very small text that was hard to read; this was as Vodafone were hiding some not so good information about the swipe card. I think this document is suitable for its purpose. 3. Organisation two: Halifax The second organisation I collected two documents from was Halifax. The documents I collected were a letter from Halifax and a leaflet of Halifax, The facts and figures. 3.1 Halifax Letter The purpose of this document is to inform customers about their new bank account and the ways they can withdraw and bank money into their new current account. The letter is on a single A4 page that has been printed on one side. The background of the document of this page is white. In the top right hand corner is the Halifax logo and the address of its headquarters. The first paragraph heading starts off saying Dear Customer, Welcome to Halifax!, In a black font. Underneath in the same sized font says Enclosed you will find your, and then bullet pointed below stating the objects that have come with the letter. The second paragraph starts with a bold blue text stating how to get started with your new account. Then it states a step-by-step guide how to activate your credit card. The third paragraph starts with a heading in a bold and blue font giving information about the credit card PIN number. The good points about this document are that it has initial headings have been typed in bold above every new paragraph for emphasis and that the information given in the letter has been shown in either a bullet point or numbered form with a writing style clear to read. The bad points about this document are that there are headings in a letter making the subject of the different sections hard to identify. I think this document is suitable for its purpose. 3.2 Halifax Leaflet The purpose of this document is to inform customers about the great savings customers can make on home and travel insurance. The layout of this leaflet is C5 page that has been printed on both sides. On the first side the following information is displayed: The background of this page is white with contrasting blue and green at the top and bottom of the page. On the left hand side of the page in a bold blue text saying Were offering some great savings on your home and travel insurance, with great savings highlighted in a green colour. Underneath this in blue are the Halifax logo and message. On the right hand side of the page is a man wearing glasses in a hot air balloon waving. On the second side the following information is displayed: The background of this page is white with a picture on the right hand side of the page with a man skiing in mid air contrasting with the white background. On the left in a bold green text if says Annual Travel Insurance from under à ¯Ã‚ ¿Ã‚ ½44*. Underneath this in a small black font a paragraph stating that Multi -trip cover can offer you great value for money and bullet pointed is the savings you could make. On the third side the following information is displayed: The background of this page is white with a table outlined and shaded in green. On the left is a table of the different covers you could buy ranging from 17 days to 12 months. On the right in a small black font is the rating of there annual travel insurance done by an independent market research company and their company logo. Underneath the terms and conditions of annual cover. Underneath this in a large blue font is a phone number for travel insurance or the website you could visit to find out more. On the fourth side the following information is displayed: The background of this page is white with a picture of a man in bed relating in bed. Top of the page is a bold and green heading saying how much you could save on home insurance. On the left is a picture of the man in bed. On the right in a small black text was bullet pointed the great discounts and benefits available. On the right is a small logo saying Home insurance 2003 with five stars, this that Halifax has been rated five stars for Building and Contents cover for product features and benefits by Defaqto, an independent market research company. Underneath this in a large blue font is a phone number for Home insurance or the website you could visit to find out more. On the fifth side the following information is displayed: The background of this page is blue with a picture of a man pointing at the title a the top of the page which is in a bold and green font says Call now to see how much you could save. Underneath this in a slightly smaller white font it states Halifax Insurance GREAT SAVINGS to be made beneath this in a smaller white font it offers some impressive savings by saying how much you could save up to on Insurance with Halifax. On the sixth side the following information is displayed: The background of this page is blue. The heading says Great savings from Halifax insurance in a bold green font, with ways you could contact Halifax either by telephone or Internet. Underneath it states Halifaxs Terms and Conditions stating that some phone calls will be recorded for so purpose. In the bottom right hand corner the Halifax logo. The good points about this document are that information is clearly displayed with the use of tables and headings, making the information more interesting to read than a long essay. The bad points about this document are that some of the text could be made a bit bigger so it could read easier. A lot of information is squashed into a small space. I think this document is suitable for its purpose. As it is well designed to sell a service to a potential customer. 4. Organisation Three: Procter Gamble UK The third organisation I collected two documents from was Procter Gamble UK, which owns the beauty, range Olay. The documents I collected were a letter promoting Olay regenerist and a leaflet of the actual Olay regenerist products. 4.1 Olay regenrist Letter The purpose of this document is to inform customers of Gamble Procter UK promoting their new beauty range called Olay regenerist. The layout of the letter is A4 page that has been printed on one side. The background of the document of this page is white with a border at the top of the page. In the top right hand corner is an image of the Olay regenerist range of products. On the left of the page is the Olay logo with a bubble in red saying new. Underneath this is the address of where the letter is going to. The first paragraph has a red bold heading asking the customer Is cosmetic surgery just a step too far you? Underneath in a small black text is explanation of the percentage of women who would not have cosmetic surgery. The second paragraph is introducing the new products available from Olay. The third paragraph is offering a à ¯Ã‚ ¿Ã‚ ½5 free voucher that is attached to the bottom of the page. The good points about this document are that it has initial headings have been typed in bold above every new paragraph for emphasis. There is only information that is needed by the consumer such as what the product can do to your skin. The bad points about this document are that there are headings in a letter making the subject of the different sections hard to identify. Also that there are numbers above and under the address that have no significance what so ever, that spoil the overall image of the letter. I think this document is suitable for its purpose. As it is well designed to sell a product to a potential customer, as there is a à ¯Ã‚ ¿Ã‚ ½5off voucher from anything purchased within the Olay brand. 4.2 Olay regenerist Leaflet The purpose of this document is to inform customers of Gamble Procter UK promoting their new beauty range called Olay regenerist. The layout of the leaflet is B3 page that has been printed on both sides. On the first side the following information is displayed: The background of this page is black. On the left is a picture of the new Olay regenerist products with a light shining over the products reflecting the silver tray that the products are in. Above this in a white font is says, If youre of cosmetic surgery try this first! underneath is a logo of Red magazine. At the bottom of the page is the logo of OLAY. On the second side the following information is displayed: The background of this page is black with a picture in the centre of a lady and a step-by-step guide of how her skin colour can change into looking younger in just three weeks. Above is a red bubble saying new and next to this regenerist the logo. On the right is reminding the customer about their à ¯Ã‚ ¿Ã‚ ½5 money off coupon can experience the benefits of younger looking skin. On the left is a short paragraph in a white and large font about what the new product contains such as green tea. Underneath this is a white line going across the page with OLAY logo in both of the bottom corner with in the centre in small text money back, if not satisfied. On the third side is the following information is displayed: The background of this page is black. At the top of the page is a red bubble saying new and the regenerist logo. On the left is a picture of the regenerist products. On the left is a bullet pointed list of the products shown in the picture and an explanation that the products can be used together or singularly. Underneath this is a white line drawn across the page the address of the owners and headquarters of Olay and on the right an Olay logo. The good points about this document is that it uses the same colour co-ordination throughout the document but also the colours used contrasted together so the text could easily be read. The information text was cleverly spaced out. The bad points about this document are that the page fold was slightly to the right hand side of the page and not in the middle. I think the leaflet was a bit too much spaced out. I think this document is suitable for its purpose. 5. Conclusion Overall most of the documents reviewed in this report have followed a basic business layout. All documents stick to one writing style and font throughout the entire document, which shows consistency and is less confusing. The language used in the documents is a formal language because of its purpose.

Bus Queue :: essays research papers

Bus Queue by Anges Owens In this story Bus Queue by Anges Owens I am going to discuss how the writer conveys moods through his use of language. The moods created are made by his choice of words, the dialect and dialogue, by the people at the bus stop. The moods can also be detected by the sentence structure. He expresses these moods by giving detailed sentences of the boy out of breath and the harsh cold weather. The scene in which the story is set is in an area that is poor and rough, the broken glass at the bus stop shows this; also the wire fence emphasises a poor area. The boy that arrives at the bus stop had been running, this was shown because he was gasping for air as he was out of breath, the boy must have felt like his heart was sinking from the amount of hard running he had been doing. The boy was alone, as he had no one to talk two. He could have tried to make conversation with the other person at the bus stop but whenever he looked up and tried to make conversation she drew her collar up, so that she was blocking him out as such. The woman was regarding him coldly as if to say; I want nothing to do with you so just leave me alone, but to be fair to the woman she might of just been cold as the bus shelter wasn’t really a shelter as the panes of glass were broken. The chilling wind is rushing through the holes and is getting colder as the night grows older. He starts to feel this cold bitterness in his lungs. The boy is anxious as he keeps glancing up and down the street. Here the author is describing the boy and the surroundings so that the reader of the story can sense and imagine the area around the bus stop and the essentially the people at the bus stop. Nobody cares about other people or other things that are happening around them, if you feel ok then that’s all that matters. The boy lent against the wire fence and two females approached the shelter and stood within the shelter they then started talking and created some friendly atmosphere so the boy felt welcome. They were talking about the buses and how they haven't been on time for years now and that they have been complaining for years and that nothing had been done because the area was poor and nobody cared about the people that lived there.

Banh Chung

Banh chung Each country’s cuisine isn't simply a habit of eating and drinking, people also consider about the culinary sophistication, assess country’s culture. Referring to Korea, we all know about Kim chi – the proud of Korea's traditional foods; and sushi is a famous food of Japan. Similar, Vietnamese are also have their traditional foods. Beside of ph? , bun bo hu? , or nem nu? ng, Banh chung is also a proud of VietNam.The dictionary definition of Banh chung as a traditional Vietnamese rice cake which is made from glutinous rice, mung bean, pork and other ingredients. However, it isn’t enough to explain the meaning of Banh chung. Behind that simple cake is a long story about family’s love. According to the book Linh Nam chich quai (Extraordinary stories of Linh Nam) published in 1695, this cake was created by Lang Lieu- the prince of the sixth Hung Vuong; it represents the heart of the child for his father and symbolizes the vitality of the univ erse.According to Lang Lieu, a square cake symbolizes the earth (under the concept of the ancients), and the raw materials to create a cake to show the vitality of all things in universe (animal and plant). This is a traditional cake which every Vietnamese have in Lunar New Year. We use la dong to wrap the cake in square form before boiling it. Mung bean, fatty pork and black pepper, salt, sometimes green onion, and fish sauce for spices are added inside the glutinous rice. When eating cake, people like to add fish sauce or eating with c? i? u (tubers procession), dua m? m (cucumber sauce) or salt radish†¦

Maternal Nursing Essay

A tool for assessment of health service systems to support maternal health and child health Health during early childhood and pregnancy has long term and wide ranging impacts on the general health of populations. Promotion of good health in pregnancy and childhood are therefore critical activities of primary health care services. Health service systems need to be organised to meet the specific needs of maternal and child care alongside the other major aspects of these services, such as acute and chronic illness care. Health care organisations require practical tools to guide efforts and evaluate changes in maternal and child health. This ABCD Systems Assessment Tool was originally designed for assessing primary care systems support for chronic illness care. The tool is based on the structure, content and principles of the Assessment of Chronic Illness Care (ACIC) survey (Bonomi et al. , 2002) and on the Innovative Care for Chronic Conditions (ICCC) Framework (WHO 2002). We have now adapted the Systems Assessment Tool for use in quality improvement activities directed at maternal and child health (MCH). This adaptation is based on key policy reports and research papers relevant to the Australian Aboriginal and Torres Strait Islander primary care sector (see list on last page). As for the ABCD Systems Assessment Tool for chronic illness care, this MCH Systems Assessment Tool has been designed for use with health services for Indigenous Australian populations. However, it is expected to be appropriate with minor adaptation for many other settings. The intended purpose of the tool is to support ongoing quality improvement initiatives through systematic assessment of a range of elements of health service systems that have been demonstrated to be important. The tool provides for †¢ an assessment of the state of development of health service systems; †¢ guidance on next steps in planning improvements in maternal and child health care; †¢ assessment of progress in achieving system improvement. As for the ABCD Systems Assessment Tool, this MCH Systems Assessment Tool incorporates the guiding principles of the ICCC Framework: evidencebased decision making; population focus; prevention focus; quality focus; integration; and flexibility/adaptability. Version 2. 1 Last Updated 30/03/07 Activities and programs relevant to maternal and child health care can be considered in three areas: a) Clinical Services for maternal health through individual health promotion advice, clinical preventive care and the early detection of illness (includes antenatal and post natal clinics/screening, case finding, brief interventions/counselling – generally health centre based, one-to-one activities) b) Clinical services for child health through individual health promotion advice, clinical preventive care and the early detection of illness (including child health clinics, screening, growth monitoring, case finding, brief interventions/counselling – generally health centre based, one-to-one activities) c) Community or Population based programs/activities, ancillary programs for maternal and child health (eg programs or activities designed to promote nutrition, breastfeeding, physical activity, oral/dental health, mental health, environmental health, and to reduce harm from cigarette smoke or alcohol) Each of these three areas of activities is important in the effective prevention and management of maternal and child ill health and the prevention of chronic illness in later years. The quality of systems in place to support each of these three areas of activities or programs may differ quite markedly within the same health centre or health service. The scoring form for this tool provides for distinct scoring of how systems support each of the areas. The prompts provided in this tool are intended only as guidance to some of the sorts of system issues that one might consider for scoring each item of the tool. These prompts are not intended to cover all relevant issues for all services. While there may be some overlap, the elements of the MCH Systems Assessment Tool can be applied separately to the assessment of systems to support a) services for maternal health; and b) services for child health. The use of this tool provides a score for the state of development of different aspects of health centre systems. These scores may be used as a guide for where improvement efforts might be focussed. The scores should be seen as a guide only, and services should base their priorities on the range of information available and the opportunities for improvement in different areas. We will welcome suggestions or feedback from services which use this tool.

The role which has been played by blogs and social networking in altering our daily usage of the internet and the World Wide Web

The role which has been played by blogs and social networking in altering our daily usage of the internet and the World Wide Web The development of the internet has been perhaps the best thing which has ever happened to human beings, as far as computer-based communication is concerned. Ever since its introduction in the world way back in 1965, the internet has continued to play a significant role in our lives.Advertising We will write a custom essay sample on The role which has been played by blogs and social networking in altering our daily usage of the internet and the World Wide Web specifically for you for only $16.05 $11/page Learn More The advanced use of the internet or the World Wide Web in the contemporary world has had a revolutionary impact to the people all over the world, thus helping to improve their lives in a special way. The human life in vast areas of accountability has been made easier through the possibilities of world wide communications currently offered by the internet. As it would be observed, culture and commerce are some of the key aspects involving humans to day that have been impacted largely by this modern trend of communication which continues to touch every part of our lives. On this particular note, the internet has played a major role in enhancing communication and interaction among people of different cultural backgrounds, through interactive elements like search engines and social networking sites found on the internet. More importantly, the evolution of the internet has continued to play a key role in today’s business arena in a number of ways. In regard with this subject, this paper examines how the use of blogs and social networking has altered our daily usage of the World Wide Web and the internet. The constant use of blogs and social networking as some of the main tools of communication offered by the internet has altered the way people use the World Wide Web. Just a couple of years ago, the internet would be seen as a platform for kids and idle adults to kill time in ways that could not be more useful. This would in clude things such as sharing of pictures and rants, email communication, and computer gaming, among other engaging activities. However, today, things have completely changed, and internet has emerged as one of the many things courtesy of the computer technology which have proved to be very useful to the human life. As a matter of fact, millions of people across the world have discovered just how the internet could be used for other beneficial ways, apart from simple communication and gaming (Goh Quek 2010). Today, people can interact freely with each other and even conduct business over the internet through blogs and social networking sites such as Facebook, Twitter, Linked-In and My Space, among others. As it would be observed, most of these activities are based on social and economic grounds, and it is for such reasons why people would remain attached to the internet nowadays than ever before.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Blogs are interactive platforms through which people can communicate with each other and be able to share and discuss important things in life. Different people would tend to blog for varied reasons that would range from personal to commercial purposes. In this regard, blogging offers both personal and corporate benefits to its many users across the world. As it would be observed, there are diverse reasons as to why many people in the current world would prefer using blogging as a way of interaction and communication over the internet (Miura Yamashita 2007). First of all, blogging is an effective and first way of establishing relationships, and for that reason, it serves as a convenient way through which marketers and other business people could create links with potential customers. Another common purpose for using blogs is to build reputation and credibility online about one’s business. In this regard, busi nesses are able to provide information regarding their products and services to potential customers through an interactive basis where they can receive feedback and comments from the targeted audience. This, however, plays a significant role when it comes to understanding consumer interests better, thus giving marketers a better stand against their competitors in the market. Blogging also offers growing businesses an opportunity to create or establish community online. In this case, businesses can share their expertise, knowledge, and information on their products and/or services with a larger audience. More importantly, businesses can blog their new product updates, holidays, and other specials regarding their businesses, thus creating and maintaining good relationships with customers and clients. Apart from the benefits highlighted above, blogging also offers vast communication benefits to both the bloggers and the targeted people. Through this form of online communication, people can always be assured of effective communication all the time. Moreover, people would be sure to save much of their time when they use blogs to convey their message to the audience, than when they use other mediums of communication. More importantly, blogs are also known to offer a better solution for notification than email or websites. One common advantage of using blogs over other forms of online communication is that they are an inexpensive method of passing information to persons. Unlike the website, which involves many things which the users have to be familiar with before they can use them, operating a blog would only require one to have basic computer skills. Blog software is easy to operate, since they involve pushing of a few buttons on the computer keyboard, before the task is completed. This usually involves typing one’s thoughts or ideas, linking to relevant resources, and then publishing to blog for people to read. The idea of blogging is said to serve a wide a rray of purposes beyond what people are likely to realise via the use of social media. As a matter fact, it is for these specific reasons why many people in the current world have decided to opt for blogs as the effective ways of conveying information.Advertising We will write a custom essay sample on The role which has been played by blogs and social networking in altering our daily usage of the internet and the World Wide Web specifically for you for only $16.05 $11/page Learn More Social media has also played a very important role in changing the way humans use the World Wide Web or the internet. Sites such as Facebook, Twitter, and My Space, just to mention but a few, have emerged as very powerful platforms that have helped to transform the way we communicate and do business in the current world. These interactive sites have continued to play a key role in promoting and enhancing human interaction across the globe. As a matter of fact, social network si tes have proved to be useful in enabling people interact online easily. Unlike the traditional ways of communication and the other forms of internet communication that entails the use of forums, email, and message boards, the use of social networking sites closely resembles face-to-face conversations, and this makes communication more effective. Popular social networking sites such as Facebook, Twitter, and My Space are altering the human fabric of the World Wide Web. As it would be observed, none of the above social networks appeared to be exciting for the last five years, where they were seen as just virtual sites fit for kids and idlers than anything else. This perception, however, has changed completely in the current world where a greater percentage of the global population is said to be very active on these sites. According to current statistics on internet, Facebook alone has amassed over 600 million members and users across the world. On the same note, over 200 million are s aid to be actively involved in matters involving twitter. The same high participation is also observable in other social networks. This massive usage is a clear indication that the social sites are taking humans somewhere exciting. One common aspect of the social networks is that they do enable people to stay connected all the time, regardless of the geographical barriers separating them in life, among other common obstacles of normal interaction and communication. In this regard, there are many ways through which social networks have changed our lives, thus altering the daily usage of the internet in the world. One significant way by which social networks have widely been used is for normal socialisation. Social networking sites have become useful platforms of modern interactions through which people having similar interests and goals can connect. In this respect, employers can easily get in touch with their employees in matters of work, thus enhancing performance and productivity in the workplace. Moreover, people can easily communicate with their friends and family members.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to Colgate and Buchanan (2005, p. 429), what makes the use of these interactive sites more interesting is the fact that, apart from them being virtual spaces upon which information can be managed in an efficient manner, the sites also enable their users to listen to music, share photos and watch videos, among other stuff. More importantly, just like such engines such as Google and Yahoo, social networking sites can also be educational and informational, and this keeps users updated on many things in life. Social sites such as Facebook and Twitter are also viewed as the most reliable communication platforms in the current world through which celebrities, and managers of non-profit organisations can reach out to their targets of interest. These social sites have also become the touchstone for politicians and other high-profile people who are willing to publicise and promote their causes. In this regard, the targeted people can also use the interactive platforms to share thei r ideas and voice their opinions. Moreover, they can also communicate with these people on a one-on-one basis. Social networking sites have become common among the younger generations in the world. For this reason, progressive politicians and other famous icons have seen them as the most efficient ways of reaching to the tech sawy youth of the current world, thus going for them without hesitation. Social networking sites have also proved to be useful tools in the modern business world. Things in this world are changing fast with times, and such is the business world which has taken every initiative possible to stay ahead in matters regarding technology. In the current times, progressive marketers and businesses allover the world have embraced the power of technology to reach their customers and try to engage them in useful communication that will help in improving their business relationships with them. In this case, marketers and businesses have turned to social sites as important platforms upon which they can advertise their products and services. Burn and Loch (2007, p. 39) claim that by â€Å"simply placing banners and advertisement texts about their products and services, companies and other businesses can be assured of reaching more customers in diverse regions, thus increasing their sales in the long run†. More importantly, social sites are cost inefficiency, thus enabling entrepreneurs and investors to draw insight on their businesses without having to incur much expense in terms of advertisement and publicity. The fact that sites such as Facebook offer much exposure to commercial advertisements, possibly owing to its great popularity across the world, has attracted many investors and entrepreneurs into the habit of using the social sites to promote their businesses. Both established and emerging businesses in the modern world have adopted the idea of social presence as a convenient way of testing their services on consumers. In this respect, cu stomers are able to air their views and give suggestions on products and services, among other aspects, thus helping businesses to understand their interests well. This plays a crucial role in facilitating future improvements to serve the customers better. Thanks to current advancements in the communication sector, an access to the internet has been extended to reach beyond computers to mobile phones. In this regard, internet users across the world are able to reach the internet and access social networking sites simply by pushing a button on their phones. This offers great opportunities to businesses, which are ever eager to reach an expansive market for their products and services. It is worth noting that social networking sites have also played a crucial role to modern journalism. Today, it is easy for the people in the media sector to reach large masses of people in the world, through social networking sites such as Facebook and Twitter. In this case, news and other important in formation would have reached the audience long before they are aired through traditional media. More importantly, some news websites offer people the opportunity to share their version of a news event before it goes on air, thus adding value to the report. The ability to sift through news and speculated events offered by the social sites gives everyone who can access the internet a better understanding of the information, compared with anyone who relies just on traditional media to get to know about news (Sohail 2012). The other notable place where the effective use of social media has applied is in the business and recruitment sectors. As a matter of fact, there are businesses that operate solely on social networking sites such as My Space, Linked In, and Facebook. This, however, enables them to interact well with their clients and other people that may be of interest to them. In this regard, the businesses would sometimes see these interactive sites as convenient zones to seek pot ential employees, thus placing employment advertisements on them for willing applicants to apply. Linked In, which specialises on career and professional matters, is known to have undoubtedly played a key role in advancing careers by helping Human Resource professionals in the world discover potential employees with the desired qualities. In just another perspective, some potential employers have adopted a new way of getting to know their potential employees better through the social networking sites (Kumar, Novak Tomkins 2010). This has the meaning that it is possible for the employers to sift through the applicants’ information using sites such as Facebook, and make informed conclusions about them, before they get to hire them in their companies. On this note, it should always be understood by everyone that social networks can sometimes play a significant role in our professional lives, and therefore, it would always be a good idea for people to be careful with the kind of information they post on the internet for others to see. While good images and information give the best reflection of someone, compromising information, images or any other details can severely hurt one’s chances to pursue employment. The use of blogs and social networking sites, as observed in this paper, has completely changed the usage of the World Wide Web in the world. Blogs and social networks such as Facebook, Twitter, Linked In, and My Space, among others have completely reduced communication barriers in all aspects of human life. As observed in this paper, many people across the world have become great fans of the internet, owing to the many social and economic benefits associated with the trend. This, however, explains the current changes on the daily use of the internet in the current world. List of References Burn, J Loch, K 2007, ‘The societal impact of the World Wide Web-Key challenges for the 21st century’, Social Responsibility in the Informati on Age: Issues and Controversies, vol. 12. no. 29, pp. 34-39. Colgate, M Buchanan, O 2005, ‘Relationship benefits in an internet environment’, Managing Service Quality, vol. 15. no. 5, pp. 426-436, via Global Internet database. Goh, J Quek, C 2010, ‘An investigation of students’ perceptions of learning benefits of weblogs in an East Asian context: A Rasch analysis’, Educational Technology Society, vol. 13. no. 2, pp. 90-101. Kumar, R, Novak, J, Tomkins, A 2010, Structure and evolution of online social networks, Springer, New York. Miura, A Yamashita, K 2007, ‘Psychological and social influences on blog writing: An online survey of blog authors in Japan’, Journal of Computer-Mediated Communication, vol. 12. no. 4, pp. 1452-1471. Sohail, Q 2012, How social networks have changed our world, techi.com/

Human Resource Management Unit Case Study Example | Topics and Well Written Essays - 2000 words

Human Resource Management Unit - Case Study Example The initial success of the business can be attributed to the enormous efforts and hard work which had gone into the company. This had resulted in great earnings and revenue for the company which consequently reflected through the satisfaction of workers and their commitment and contribution towards the employer. During the initial years major emphasis was also provided towards enhancing employee satisfaction in terms of providing rewards, cash bonuses and throwing big parties for the employees. There was least coordination of activities between the different business units in the organization. This is because each of the units considered themselves as individual entities which created major coordination problems between them. It was realized by the management that the employees belonging to the individual depot showed enormous commitment towards that business unit, however, this loyalty was not visible from the overall perspective of the company. This shows that the workers’ efforts were not directed towards the goals and objectives of the company and thus did not add to the company’s growth (Cook, 2007, p. 128). Lack of employee commitment The relations between the workforce and management had deteriorated considerably. There was least job satisfaction among employees. The management tried to satisfy the employees and increase productivity by providing them with extra incentives. However, the policy did not work in their favour.

Globalization Research Paper Example | Topics and Well Written Essays - 750 words - 1

Globalization - Research Paper Example Development of international media such as radios, televisions and the international web are examples of avenues towards interconnections. Economic factors also contribute to international connections through demand and supply forces that move resources from their regions of surplus productions to areas that experience scarcity across regional and international borders. Another concept of globalization is its â€Å"rapid and discontinuous change† with time and across regions as indicated by historical data (Parker, 2005, P. 7). The level of developed interconnections for example grows with identified kinks that relates to major economic changes in regions. Different communication efficiencies across regions also identify variation in the rate of globalization across different areas. This is because initiated factors in a region transfers to other regions at different speeds, based on the achieved regional connections (Parker, 2005). Higher number of different participants in e conomic units also defines globalization. Its concept of interlinked domestic economies and developed international transportation and communication infrastructure for example allows more players, who were previously disadvantaged, to gain access and explore foreign markets. The increased number and types of participants also identifies increased level of complexity in the formed networks, a factor of the interlinked cultures and systems (Parker, 2005). Interdependence is another concept of globalization that has largely manifested across territorial boundaries. Economic interdependence has for example led to specialization among countries and international trade for exchange. Political interdependence is also evidence through developed diplomatic ties among nations. Existence of international organizations with regulatory authority over members also identifies dependence as a concept of globalization (Milardovic, Paukovic and Vidovic, 2008). The following graph shows the non-unifor m trend in GDP and imports, indicators of globalization, for the United States. The forecast shows non-uniform but constantly changing trend in the values or GDP an imports in the future short run, an indication of forecasted kinky impacts of globalization. (WTO, 2012) Differences between an open and a close economy The major difference between open and closed economies is their different exposure to international markets. An open economy lacks barriers to international trade while a close economy has strict limitation to international trade. An open economy is therefore vulnerable to consequences of globalization than a close economy. Restricted international trade also identifies lack of exportation, importation, and transfer of assets into a close economy. The elements are however characteristics of an open economy (Arnold, 2008). Advantages and disadvantages of a country with an open economy A country with an open economy has a number of advantages and disadvantages that are ass ociated with the allowed international trade between the country and foreign markets. The transfer of commodities across the country’s borders for example allows its citizens to access varieties of commodities that are produced in other markets. This improves consumers’ utility levels. Available international market also promotes surplus production for higher income. Further, an open economy has associated increased employment opportunities than if