Macbeth Essays (691 words) - Characters In Macbeth,

Macbeth Disease as Imagery in Macbeth Imagery plays a predominant role in Shakespeare's play Macbeth. This stylistic device appears in several different forms throughout the play. Imagery of animals, nature, and darkness help create a foreboding atmosphere. In particular, the imagery of disease acts as a metaphor for evil and corruption. The idea of corruption spreading in Macbeth like a disease first appears in Act 1, scene 3, in one of Macbeth's first soliloquies. He states that the thought of murdering Duncan is weighing on his find so greatly that he is unable to function normally. Soon after, Lady Macbeth, in a soliloquy of her own, points out that Macbeth's only ?illness? (at that point) is his ambition. Despite the fact that he covets the throne dearly, he does not want to usurp Duncan. Unfortunately, as the disease of Macbeth's mind spreads, it takes on the new form of evil. For example, by Act 2, scene 1, his ?heat oppressed mind? sees apparitions of the dagger he will use to murder Duncan. Soon after Duncan is slain, Lennox, unaware of this dreadful deed, describes how the earth was ?feverous.? Not only does this comment show that the natural order reflects the moral order, it is also the starting point of Scotland's downfall under the rule of Macbeth as king. In Act 3, scene 4, Macbeth has prepared a banquet that is seemingly in honour of Banquo, whom he has just murdered. During the banquet, Banquo's ghost comes back to haunt Macbeth for his actions. Macbeth, unaware that he is surrounded by several Lords, openly expresses his shock when he sees Banquo's ghost. Lady Macbeth quickly comes to her husband's aid, saying that he is merely plagued by a common infirmity that causes him to hallucinate. Although this revelation is entirely false, it does have some ironic connotations: Macbeth is ill with the disease of evil. As the play progresses, the imagery of the diseased Macbeth becomes more evident. In the beginning of Act 4, scene 3, Malcolm and Macduff, lament the fact that Scotland is as ill as its ruler, Macbeth, who has now earned himself the terrible title of ?tyrant.? Malcolm even goes so far to vividly describes how his country, personified as a being, bleeds under Macbeth. This metaphor of a diseased country is extended as Macduff introduces the idea of healing Scotland, upon learning that his family has been killed. He ominously vows to slaughter Macbeth, thus curing his homeland with the medicine of revenge. Even Lady Macbeth has been affected by the spread of the malady. On a literal basis she has actually suffered a mental breakdown, primarily due to the heavy load on her conscience. Figuratively, however, she is not suffering from a sick body, but a sick soul. She is merely living in the horror of the recollection of the evil deeds that she has committed. For this reason, the doctor's diagnosis is that her only hope rests on divine healing rather than physical recuperation. The Scottish nobles continue the imagery of disease to stress that their opposition to Macbeth's ?distempered cause? is justified. In Act 5, scene 2, Malcolm has been identified as the medicine for the sick country. Moreover, his men are ready to shed their blood as ?purge? for Scotland's affliction. Back in Macbeth's camp, the tyrant asks a doctor to cure both the ailing Lady Macbeth and Scotland and to find out the cause of their troubles. Ironically, Macbeth is unaware that, in fact, he himself is the root of both of these predicaments. The use of imagery in Macbeth is effective in creating suspense and establishing the atmosphere of evil lurking. The imagery of disease as a metaphor for evil and corruption is appropriate for several reasons. Firstly, Macbeth's slow descent down the moral ladder is similar to a disease slowly spreading through an organism. Secondly, just as Macbeth is unable to rid himself of the thought of killing Duncan, a disease is often uncontrollable. Finally, the metaphor is extended, as Malcolm (and to a lesser extent Macduff) is seen as medicine or a healer who cures Scotland of its infirmity.

Donald Trump Executive Orders - List and Details

Donald Trump Executive Orders - List and Details President Donald Trump signed more than half a dozen executive orders in his first 10 days in the White House including a controversial crackdown on immigration from Muslim countries that he made a central part of his 2016 campaign. Trump even used his authority to issue executive orders on his first day on office, bypassing the legislative process even though he criticized President Barack Obamas use of the power as major power grabs of authority. Trump’s first executive orders blocked some refugees from entering the United States, expedited environmental reviews of major infrastructure projects, prevented executive branch employees from lobbying within five years of leaving their job or working for foreign countries, and began the process of repealing the  Patient Protection and Affordable Care Act, or Obamacare. Trumps most controversial executive order, by far, imposed a temporary ban on refugees and citizens of seven Muslim-majority countries - Iraq, Iran, Sudan, Somalia, Syria, Libya and Yemen -  from entering the United States. I hereby proclaim that the entry of more than 50,000 refugees in fiscal year 2017 would be detrimental to the interests of the United States, and thus suspend any such entry until such time as I determine that additional admissions would be in the national interest, Trump wrote.  That executive order, signed on Jan. 27, 2017, was met with protests around the world and legal challenges at home.   Trump also issued a number of executive actions, which are not the same as executive orders. Executive actions are any informal proposals or moves by the president, or anything the president calls on Congress or his administration to do. Executive orders  are legally binding directives from the president to federal administrative agencies. These executive orders are  published in the Federal Register, which tracks and published proposed and final regulations including proclamations by the president. List of Donald Trumps First Executive Orders Heres a list of the executive orders Trump issued soon after he took office. Minimizing the Economic Burden of the Patient Protection and Affordable Care Act Pending Repeal: Trump signed this executive order on Jan. 20, 2017, within hours of moving into the White House. The executive order did not repeal Obamacare, or even ask Congress to repeal Obamas signature legislative accomplishment, even though Trump promised during the campaign that on day one of the Trump administration, we will ask Congress to immediately deliver a full repeal of Obamacare. Trumps executive order on Obamacare only instructed federal agencies to uphold the law while also  working to minimize the unwarranted economic and regulatory burdens on American citizens and companies.Expediting Environmental Reviews and Approvals For High Priority Infrastructure Projects: Trump signed this executive order on Jan. 24, 2017. The order  requires the government streamline and expedite, in a manner consistent with law, environmental reviews and approvals for all infrastructure projects, though T rump is vague on exactly how the order should be carried out. Trumps order does require the chairman of the White House Council on Environmental Quality to determine whether a project is a  high priority,  and subject to fast-tracking, in  30 days or less.   Enhancing Public Safety in the Interior of the United States: Trump signed this executive order on Jan. 25, 2017. It cuts off federal money to so-called sanctuary cities, municipalities that do not enforce immigration laws. Sanctuary jurisdictions across the United States willfully violate Federal law in an attempt to shield aliens from removal from the United States. These jurisdictions have caused immeasurable harm to the American people and to the very fabric of our Republic, Trump wrote. The order also expanded the definition of undocumented immigration the government could deport.Border Security and Immigration Enforcement Improvements: Trump signed this executive order on Jan. 25, 2017, in a first step at fulfilling his campaign pledge to build a wall along the United States border with Mexico.  It is the policy of the executive branch to secure the southern border of the United States through the immediate construction of a physical wall on the southern border, monitored and supported by adequate personnel so as to prevent illegal immigration, drug and human trafficking, and acts of terrorism, Trump wrote. The order did not, however, spell out a mechanism to pay for the wall, although Trump said a tax on imports from Mexico os 20 percent could be among a buffet of options. Protecting the Nation From Foreign Terrorist Entry Into the United States: Trump signed this executive order, by far his most controversial, on Jan. 27. In order to protect Americans, the United States must ensure that those admitted to this country do not bear hostile attitudes toward it and its founding principles. The United States cannot, and should not, admit those who do not support the Constitution, or those who would place violent ideologies over American law, Trump wrote. The ban on immigrants from seven countries was to last 90 days. The ban on refugees was to last for 120 days.Ethics Commitments by Executive Branch Appointees: Trump signed this order on Jan. 28, 2017. The orders requires executive branch employees to sign an ethic policy that bans them from lobbying their agency for at least five years after leaving the government. It also prohibits them from working on behalf of a  foreign government or foreign political party, and  accepting gifts from registered lob byists and lobbying organizations. Reducing Regulation and Controlling Regulatory Costs:  Trump signed this order on Jan. 30, 2017. This order requires the federal government to eliminate two regulations  for every one new regulation issued. â€Å"If you have a regulation you want, No. 1, we’re not gonna approve it because it’s already been approved probably in 17 different forms. But if we do, the only way you have a chance is we have to knock out two regulations for every new regulation. So if there’s a new regulation, they have to knock out two,  Trump said while signing the executive order. The order states that the cost of imposing and enforcing new regulations must not add spending to the federal budget, essentially requiring the elimination of older regulations.       Trump Criticism of Executive Orders Trump made use of executive orders even though he criticized Obamas use of them. In July 2012, for example, Trump used Twitter, a favorite social media tool of his, to knock the president: â€Å"Why is BarackObama constantly issuing executive orders that are major power grabs of authority?† But Trump didn’t go so far as to say he would decline the use of executive orders for himself, saying Obama â€Å"led the way.† I wont refuse it. Im going to do a lot of things, Trump said in January 2016, adding that his executive orders would be for the â€Å"right things.† â€Å"I’m going to use them much better and they’re going to serve a much better purpose than he’s done,† he said. Trump actually promised on the campaign trail that he would use his authority to issue executive orders on some issues. In December 2015, Trump promised he would impose the death penalty on anyone convicted of killing a police officer via executive order. One of the first things I do, in terms of executive order if I win, will be to sign a strong, strong statement that will go out to the country - out to the world - that anybody killing a policeman, policewoman, a police officer - anybody killing a police officer, the death penalty. Its going to happen, OK? Trump said at the time.

Analysis of the Swamp in Psycho

Analysis of the Swamp in Psycho Adrian Secter Murder, Candy and Chains: An Analysis of the Swamp in Psycho â€Å" Show me a sane man and I will cure him for you.† — Carl Jung Understanding a swamp is to understand what exists in shadow. Not the shadow of night or shroud, but that of the mute. The marginal. To know the scene in Alfred Hitchcock’s Psycho where Marion Crane’s corpse-filled car is disposed of, is to know the film. Bogs have always been a place in flux, the last remainder of a primordial ooze. They serve as a place where strange organisms, many of which cannot survive elsewhere, can breed and grow. The same holds true for ideas. For a man such as Norman Bates, the swamp affords him (and his mother) the luxury of anonymity. Removed from the scrutiny of dry land, the rigors of reality, Bates’ imagination does as swamp creatures do. It experiments, it mutates and most importantly, it uses its natural habitat to dispose of any outsiders who threaten it. Given that t he absorptive nature of the swamp scene is both literal and metaphorical, Michael Fried’s â€Å"Absorption and Theatricality† readily lends itself to this analysis. While Fried ostensibly concerns himself with Denis Diderot and 18 th century French paintings, the case he presents all but begs to be deftly applied to film. A plea heard anachronistically by Psycho . This 1960 film is replete with striking scenes, and indeed it could be argued that the movie is comprised entirely of such scenes. It is however, the alluded to â€Å"swamp scene† that is most pertinent. In this scene, Norman Bates (Anthony Perkins) hides the car that his most recent victim, Marion Crane (Janet Leigh). After murdering Crane in her motel room and disposing of all the evidence thereof, Crane’s body and 1957 Ford remain. Cleverly vanishing both corpse and car, Bates wraps Crane in a shower curtain, dumps her in the trunk and rolls the car into a nearby swamp. All of this expositi on appears fairly straightforward, and would be, were the film not directed by Alfred Hitchcock. With Hitchcock behind the camera, the scene is elevated beyond mere plot and into a realm worthy of Fried and analysis. The crucial point of this scene is that the only remaining proof of Crane’s murder, the car, does not go quietly into the swamp. In filming this descent of woman, Hitchcock positions the car on a controllable platform, allowing him to adjust the speed with which the car is lowered into the murky gloom. The car is swallowed up, but only piecemeal. At first it proceeds smoothly, as the muddy waters seep into the front of the car. Then it stops. Half of a bone-white car still sticks out of the darkness. The trunk, with Crane inside, stares back at a watchful Bates. He stares back, munching on candy corn. The water finds its strength again and consumes more of the car. Then it stops. The trunk lies like a Nile crocodile, its back above the water. On the shore, Bates continues watching. At last, the water covers the trunk and its morbid contents. The camera lingers on the last bubbles, expiring as they flee towards the shore.

Chemical engineering distillation column Essay Example | Topics and Well Written Essays - 500 words

Chemical engineering distillation column - Essay Example The required task is therefore to determine if the column has potential to efficiently distillate within economic operation costs. While a five-step procedure is recommended for testing the facility, time is scarce and not all the steps can be implemented. The steps are; calculation of the theoretical capabilities of the distillation column in the lab, preparation of an accurate vapor liquid equilibrium diagram of water and ethanol, accounting for the energy usage of the distillation process, accounting for the final products ethanol concentration, and analysis of the costs and benefits of obtaining higher yields against higher purities. The time scarcity however dictates that only two of the steps are adopted in order to determine the column’s capacity. My team would choose to prepare an accurate vapor liquid equilibrium diagram for water and ethanol, and to account for the final product’s ethanol concentration. The vapor liquid equilibrium would be preferred because of its theoretical basis that can be used in an experiment to test the facility’s efficiency and freedom from errors. This is because for any mixture of two fluids and across varying temperatures or pressures, there is an equation that determines corresponding mole ratios of mixture components in the vapor state given a temperature or pressure. A given volume of water and ethanol can then be used in the column and measurements taken at a given temperature and mole ratio determined. If the experimental values correspond to theoretical values, as determined by Raoult’s theory, then the column is approved to be operationally efficient. It is therefore an accurate measure of efficiency (Theodore, Ricci and Vanvliet, p. 233). Accounting for the final et hanol concentration is another efficient process for determining the operational efficiency of the distillation column. This is because of the

Global Strategy Business Report TBS984 Essay Example | Topics and Well Written Essays - 2500 words

Global Strategy Business Report TBS984 - Essay Example The best entry mode is forming a strategic alliance with Gulf Drilling International since it is less risky, less costly and will enable Nexus to control its operations, and gain more knowledge of Qatar market. The company must position itself as a technologically innovative oil and gas exploration company that is committed to ensuring sustainable communities. The company must localise the human resource management and marketing activities in order to enhance the reputation and gain higher market penetration. The objective of the report is to guide the Nexus Energy management in their global strategy through identifying Qatar as the appropriate target country, the attractiveness of the oil and gas industry in Qatar and strategic alliance with Gulf Drilling International as the best entry mode in Qatar foreign market. The report will entail a detailed analysis of the current international business and economic environment of Qatar, analysis of the attractiveness of the oil and gas industry and the economic viability of Qatar as the most preferred country. In addition, the report will cover strategic alliance as the most appropriate entry mode in Qatar and Nexus Energy Limited strategic positioning to compete successfully in the new industry. The last part will be the conclusion and recommendations to the management. Nexus Energy intends to expand its business to Qatar and desires to do so through forming a strategic alliance with a local firm. The selection of foreign market entry mode is influenced factors such as the associated costs, market risks and the need for control of the foreign operations. The report will rely on secondary data collection and analysis methods. The report will utilise academic literature, global strategy models and recent market data to determine the best country of foreign market entry and the best foreign company that Nexus

The first organisation I collected two documents from was Vodafone Essay Example for Free

The first organisation I collected two documents from was Vodafone Essay 1. INTRODUCTION This report was specially made to describe, compare and evaluate two different standard business documents from three different organisations, a total of six documents. I was asked for the first unit to gather these documents, to clearly and accurately explain their purpose and to identify the common elements of similar documents for example: use of boxes, headings, gaps between headings and logos etc. I was also asked to compare the documents and accurately evaluate the god and bad points about writing and presentation styles (formal/informal, blocked or indented style, method of emphasis such as underlining, italics and bold writing. It is also important for me to comment on their suitability for purpose and to suggest how they could be improved. I will then produce an in depth report which enabled me to show effective skills in the appropriate use of software facilities to automatic aspects of my document production, such as bullet and numbering, paragraph and heading styles and standardised layout. 2. Organisation One: Vodafone The first organisation I collected two documents from was Vodafone. The documents I collected were a letter from Vodafone and a leaflet of Vodafone top up. 2.1 Vodafone Letter The purpose of this document is to inform customers of Vodafone PLC about the latest polyphonic ring tones available. The layout of the letter is A5 page that has been printed on both sides. On the first side the following information is displayed: The document has a Wide screen television visual out the outer parts of the letter with a man snow boarding in some snowy mountains and then under this it states Starring below this it states the name of person it has been addressed to. On the second side the following information is displayed: The right hand side a line has been drawn to separate the actual content with the address of where it is purposed to go, a postage paid sign in the top right hand corner and diagonally in small text an address the document should be sent to if it is undelivered. On the left hand side the text is laid out like a letter using paragraphs and clear headings above the paragraphs. There is also a flow chart diagram of what to do if the receiver of the letter would like to purchase ring tones or pictures via the internet. Below this a line has been drawn and in smaller text it states the terms conditions of purchasing ring tones and that downloading ma restricted in some countries. This document is similar to the other letters as it is notifying it customers the products and services available to its customers. The documents have all used paragraphs to make the document easier to reader. The good points that about this document is that its initial headings have been typed in bold colour red and that the information given in the letter has been shown in either a paragraph or a flow chart diagram with links to the next step with a writing style that is clear to read. As the diagram has been made efficient with the use of arrows appropriate boxes and pictures. The bad points about this document are that the whole document should be changed as the actual information that has to be notified to the customer is not clearly emphasised as the address column has taken up too much space foe what is actually needed and also that the address could have been printed on the other side where the big picture is printed. The method that this letter has been distributed for is not good, and the product that the company is trying to sell has not been emphasised enough. I think this document is not suitable for its purpose. 2.2 Vodafone Top up Leaflet The purpose of this document is to inform customers about the electronic way of topping up your credits on your mobile phone. Also about how to linking your E-TopUp card with your mobile. The layout of this leaflet is A6 page that has been printed on both sides. On the first side the following information is displayed: The document has a red front cover with in the top two corners logos of Vodafone and the TOP-UP log that can be found on outlets that offer electronic top up. Between these two logos in white font it says How are you? below this is an outline of a white speech bubble and inside the bubble it states, Im ready to TopUp. On the second side the following information is displayed: The background of the document on this page is white. The first paragraph is in a red font and slightly larger font is a brief introduction about the topic of the leaflet. Underneath in small black font it says that top up is easy to use and that card is simple and secure. The second paragraph in a bold red font says The benefits of topping up with your new swipe card, underneath this in a smaller black font it states the benefits. The third and final paragraph in a slightly larger red and bold it says Linking you E-Top swipe card to your mobile, underneath this in a smaller black font it bullet point the stages of how to link your swipe card with your mobile. On the third side the following information is displayed: The background of the document on this page is white. The first paragraph heading states in a red and bold font about how the swipe card scheme works. Underneath in a smaller size text bullet points about how the actual swipe card scheme operates. The second paragraph heading says in a slightly larger red and bold font Existing E-TopUp swipe card customers, underneath this in a smaller black font it offers customers to have personalise top up cards with there phone number on the card stated. On the fourth side the following information is displayed: The background of the document on this page is red with white font. It states in bold font Where you can use your E-TopUp swipe card, underneath this in smaller font a list of large retailing outlets such as Argos but also where ever the shown signs are displayed. Underneath this in a smaller text states Vodafones Terms and Conditions of using there top up swipe cards, with a large Vodafone logo outlined in white in the bottom right hand corner of the leaflet. The good points about this document is that it uses the same colour co-ordination throughout the document but also the colours used contrasted together so the text could easily be read and the were the companies colours used on logos. The information text was cleverly spaced out with every paragraph was about a different aspects of using the swipe card. The leaflet did not for second go of task about what the leaflet wanted to achieve and the information needed by the customers. The bad points about this document are that the Terms and Conditions were in very small text that was hard to read; this was as Vodafone were hiding some not so good information about the swipe card. I think this document is suitable for its purpose. 3. Organisation two: Halifax The second organisation I collected two documents from was Halifax. The documents I collected were a letter from Halifax and a leaflet of Halifax, The facts and figures. 3.1 Halifax Letter The purpose of this document is to inform customers about their new bank account and the ways they can withdraw and bank money into their new current account. The letter is on a single A4 page that has been printed on one side. The background of the document of this page is white. In the top right hand corner is the Halifax logo and the address of its headquarters. The first paragraph heading starts off saying Dear Customer, Welcome to Halifax!, In a black font. Underneath in the same sized font says Enclosed you will find your, and then bullet pointed below stating the objects that have come with the letter. The second paragraph starts with a bold blue text stating how to get started with your new account. Then it states a step-by-step guide how to activate your credit card. The third paragraph starts with a heading in a bold and blue font giving information about the credit card PIN number. The good points about this document are that it has initial headings have been typed in bold above every new paragraph for emphasis and that the information given in the letter has been shown in either a bullet point or numbered form with a writing style clear to read. The bad points about this document are that there are headings in a letter making the subject of the different sections hard to identify. I think this document is suitable for its purpose. 3.2 Halifax Leaflet The purpose of this document is to inform customers about the great savings customers can make on home and travel insurance. The layout of this leaflet is C5 page that has been printed on both sides. On the first side the following information is displayed: The background of this page is white with contrasting blue and green at the top and bottom of the page. On the left hand side of the page in a bold blue text saying Were offering some great savings on your home and travel insurance, with great savings highlighted in a green colour. Underneath this in blue are the Halifax logo and message. On the right hand side of the page is a man wearing glasses in a hot air balloon waving. On the second side the following information is displayed: The background of this page is white with a picture on the right hand side of the page with a man skiing in mid air contrasting with the white background. On the left in a bold green text if says Annual Travel Insurance from under à ¯Ã‚ ¿Ã‚ ½44*. Underneath this in a small black font a paragraph stating that Multi -trip cover can offer you great value for money and bullet pointed is the savings you could make. On the third side the following information is displayed: The background of this page is white with a table outlined and shaded in green. On the left is a table of the different covers you could buy ranging from 17 days to 12 months. On the right in a small black font is the rating of there annual travel insurance done by an independent market research company and their company logo. Underneath the terms and conditions of annual cover. Underneath this in a large blue font is a phone number for travel insurance or the website you could visit to find out more. On the fourth side the following information is displayed: The background of this page is white with a picture of a man in bed relating in bed. Top of the page is a bold and green heading saying how much you could save on home insurance. On the left is a picture of the man in bed. On the right in a small black text was bullet pointed the great discounts and benefits available. On the right is a small logo saying Home insurance 2003 with five stars, this that Halifax has been rated five stars for Building and Contents cover for product features and benefits by Defaqto, an independent market research company. Underneath this in a large blue font is a phone number for Home insurance or the website you could visit to find out more. On the fifth side the following information is displayed: The background of this page is blue with a picture of a man pointing at the title a the top of the page which is in a bold and green font says Call now to see how much you could save. Underneath this in a slightly smaller white font it states Halifax Insurance GREAT SAVINGS to be made beneath this in a smaller white font it offers some impressive savings by saying how much you could save up to on Insurance with Halifax. On the sixth side the following information is displayed: The background of this page is blue. The heading says Great savings from Halifax insurance in a bold green font, with ways you could contact Halifax either by telephone or Internet. Underneath it states Halifaxs Terms and Conditions stating that some phone calls will be recorded for so purpose. In the bottom right hand corner the Halifax logo. The good points about this document are that information is clearly displayed with the use of tables and headings, making the information more interesting to read than a long essay. The bad points about this document are that some of the text could be made a bit bigger so it could read easier. A lot of information is squashed into a small space. I think this document is suitable for its purpose. As it is well designed to sell a service to a potential customer. 4. Organisation Three: Procter Gamble UK The third organisation I collected two documents from was Procter Gamble UK, which owns the beauty, range Olay. The documents I collected were a letter promoting Olay regenerist and a leaflet of the actual Olay regenerist products. 4.1 Olay regenrist Letter The purpose of this document is to inform customers of Gamble Procter UK promoting their new beauty range called Olay regenerist. The layout of the letter is A4 page that has been printed on one side. The background of the document of this page is white with a border at the top of the page. In the top right hand corner is an image of the Olay regenerist range of products. On the left of the page is the Olay logo with a bubble in red saying new. Underneath this is the address of where the letter is going to. The first paragraph has a red bold heading asking the customer Is cosmetic surgery just a step too far you? Underneath in a small black text is explanation of the percentage of women who would not have cosmetic surgery. The second paragraph is introducing the new products available from Olay. The third paragraph is offering a à ¯Ã‚ ¿Ã‚ ½5 free voucher that is attached to the bottom of the page. The good points about this document are that it has initial headings have been typed in bold above every new paragraph for emphasis. There is only information that is needed by the consumer such as what the product can do to your skin. The bad points about this document are that there are headings in a letter making the subject of the different sections hard to identify. Also that there are numbers above and under the address that have no significance what so ever, that spoil the overall image of the letter. I think this document is suitable for its purpose. As it is well designed to sell a product to a potential customer, as there is a à ¯Ã‚ ¿Ã‚ ½5off voucher from anything purchased within the Olay brand. 4.2 Olay regenerist Leaflet The purpose of this document is to inform customers of Gamble Procter UK promoting their new beauty range called Olay regenerist. The layout of the leaflet is B3 page that has been printed on both sides. On the first side the following information is displayed: The background of this page is black. On the left is a picture of the new Olay regenerist products with a light shining over the products reflecting the silver tray that the products are in. Above this in a white font is says, If youre of cosmetic surgery try this first! underneath is a logo of Red magazine. At the bottom of the page is the logo of OLAY. On the second side the following information is displayed: The background of this page is black with a picture in the centre of a lady and a step-by-step guide of how her skin colour can change into looking younger in just three weeks. Above is a red bubble saying new and next to this regenerist the logo. On the right is reminding the customer about their à ¯Ã‚ ¿Ã‚ ½5 money off coupon can experience the benefits of younger looking skin. On the left is a short paragraph in a white and large font about what the new product contains such as green tea. Underneath this is a white line going across the page with OLAY logo in both of the bottom corner with in the centre in small text money back, if not satisfied. On the third side is the following information is displayed: The background of this page is black. At the top of the page is a red bubble saying new and the regenerist logo. On the left is a picture of the regenerist products. On the left is a bullet pointed list of the products shown in the picture and an explanation that the products can be used together or singularly. Underneath this is a white line drawn across the page the address of the owners and headquarters of Olay and on the right an Olay logo. The good points about this document is that it uses the same colour co-ordination throughout the document but also the colours used contrasted together so the text could easily be read. The information text was cleverly spaced out. The bad points about this document are that the page fold was slightly to the right hand side of the page and not in the middle. I think the leaflet was a bit too much spaced out. I think this document is suitable for its purpose. 5. Conclusion Overall most of the documents reviewed in this report have followed a basic business layout. All documents stick to one writing style and font throughout the entire document, which shows consistency and is less confusing. The language used in the documents is a formal language because of its purpose.

Bus Queue :: essays research papers

Bus Queue by Anges Owens In this story Bus Queue by Anges Owens I am going to discuss how the writer conveys moods through his use of language. The moods created are made by his choice of words, the dialect and dialogue, by the people at the bus stop. The moods can also be detected by the sentence structure. He expresses these moods by giving detailed sentences of the boy out of breath and the harsh cold weather. The scene in which the story is set is in an area that is poor and rough, the broken glass at the bus stop shows this; also the wire fence emphasises a poor area. The boy that arrives at the bus stop had been running, this was shown because he was gasping for air as he was out of breath, the boy must have felt like his heart was sinking from the amount of hard running he had been doing. The boy was alone, as he had no one to talk two. He could have tried to make conversation with the other person at the bus stop but whenever he looked up and tried to make conversation she drew her collar up, so that she was blocking him out as such. The woman was regarding him coldly as if to say; I want nothing to do with you so just leave me alone, but to be fair to the woman she might of just been cold as the bus shelter wasn’t really a shelter as the panes of glass were broken. The chilling wind is rushing through the holes and is getting colder as the night grows older. He starts to feel this cold bitterness in his lungs. The boy is anxious as he keeps glancing up and down the street. Here the author is describing the boy and the surroundings so that the reader of the story can sense and imagine the area around the bus stop and the essentially the people at the bus stop. Nobody cares about other people or other things that are happening around them, if you feel ok then that’s all that matters. The boy lent against the wire fence and two females approached the shelter and stood within the shelter they then started talking and created some friendly atmosphere so the boy felt welcome. They were talking about the buses and how they haven't been on time for years now and that they have been complaining for years and that nothing had been done because the area was poor and nobody cared about the people that lived there.

Banh Chung

Banh chung Each country’s cuisine isn't simply a habit of eating and drinking, people also consider about the culinary sophistication, assess country’s culture. Referring to Korea, we all know about Kim chi – the proud of Korea's traditional foods; and sushi is a famous food of Japan. Similar, Vietnamese are also have their traditional foods. Beside of ph? , bun bo hu? , or nem nu? ng, Banh chung is also a proud of VietNam.The dictionary definition of Banh chung as a traditional Vietnamese rice cake which is made from glutinous rice, mung bean, pork and other ingredients. However, it isn’t enough to explain the meaning of Banh chung. Behind that simple cake is a long story about family’s love. According to the book Linh Nam chich quai (Extraordinary stories of Linh Nam) published in 1695, this cake was created by Lang Lieu- the prince of the sixth Hung Vuong; it represents the heart of the child for his father and symbolizes the vitality of the univ erse.According to Lang Lieu, a square cake symbolizes the earth (under the concept of the ancients), and the raw materials to create a cake to show the vitality of all things in universe (animal and plant). This is a traditional cake which every Vietnamese have in Lunar New Year. We use la dong to wrap the cake in square form before boiling it. Mung bean, fatty pork and black pepper, salt, sometimes green onion, and fish sauce for spices are added inside the glutinous rice. When eating cake, people like to add fish sauce or eating with c? i? u (tubers procession), dua m? m (cucumber sauce) or salt radish†¦

Maternal Nursing Essay

A tool for assessment of health service systems to support maternal health and child health Health during early childhood and pregnancy has long term and wide ranging impacts on the general health of populations. Promotion of good health in pregnancy and childhood are therefore critical activities of primary health care services. Health service systems need to be organised to meet the specific needs of maternal and child care alongside the other major aspects of these services, such as acute and chronic illness care. Health care organisations require practical tools to guide efforts and evaluate changes in maternal and child health. This ABCD Systems Assessment Tool was originally designed for assessing primary care systems support for chronic illness care. The tool is based on the structure, content and principles of the Assessment of Chronic Illness Care (ACIC) survey (Bonomi et al. , 2002) and on the Innovative Care for Chronic Conditions (ICCC) Framework (WHO 2002). We have now adapted the Systems Assessment Tool for use in quality improvement activities directed at maternal and child health (MCH). This adaptation is based on key policy reports and research papers relevant to the Australian Aboriginal and Torres Strait Islander primary care sector (see list on last page). As for the ABCD Systems Assessment Tool for chronic illness care, this MCH Systems Assessment Tool has been designed for use with health services for Indigenous Australian populations. However, it is expected to be appropriate with minor adaptation for many other settings. The intended purpose of the tool is to support ongoing quality improvement initiatives through systematic assessment of a range of elements of health service systems that have been demonstrated to be important. The tool provides for †¢ an assessment of the state of development of health service systems; †¢ guidance on next steps in planning improvements in maternal and child health care; †¢ assessment of progress in achieving system improvement. As for the ABCD Systems Assessment Tool, this MCH Systems Assessment Tool incorporates the guiding principles of the ICCC Framework: evidencebased decision making; population focus; prevention focus; quality focus; integration; and flexibility/adaptability. Version 2. 1 Last Updated 30/03/07 Activities and programs relevant to maternal and child health care can be considered in three areas: a) Clinical Services for maternal health through individual health promotion advice, clinical preventive care and the early detection of illness (includes antenatal and post natal clinics/screening, case finding, brief interventions/counselling – generally health centre based, one-to-one activities) b) Clinical services for child health through individual health promotion advice, clinical preventive care and the early detection of illness (including child health clinics, screening, growth monitoring, case finding, brief interventions/counselling – generally health centre based, one-to-one activities) c) Community or Population based programs/activities, ancillary programs for maternal and child health (eg programs or activities designed to promote nutrition, breastfeeding, physical activity, oral/dental health, mental health, environmental health, and to reduce harm from cigarette smoke or alcohol) Each of these three areas of activities is important in the effective prevention and management of maternal and child ill health and the prevention of chronic illness in later years. The quality of systems in place to support each of these three areas of activities or programs may differ quite markedly within the same health centre or health service. The scoring form for this tool provides for distinct scoring of how systems support each of the areas. The prompts provided in this tool are intended only as guidance to some of the sorts of system issues that one might consider for scoring each item of the tool. These prompts are not intended to cover all relevant issues for all services. While there may be some overlap, the elements of the MCH Systems Assessment Tool can be applied separately to the assessment of systems to support a) services for maternal health; and b) services for child health. The use of this tool provides a score for the state of development of different aspects of health centre systems. These scores may be used as a guide for where improvement efforts might be focussed. The scores should be seen as a guide only, and services should base their priorities on the range of information available and the opportunities for improvement in different areas. We will welcome suggestions or feedback from services which use this tool.

The role which has been played by blogs and social networking in altering our daily usage of the internet and the World Wide Web

The role which has been played by blogs and social networking in altering our daily usage of the internet and the World Wide Web The development of the internet has been perhaps the best thing which has ever happened to human beings, as far as computer-based communication is concerned. Ever since its introduction in the world way back in 1965, the internet has continued to play a significant role in our lives.Advertising We will write a custom essay sample on The role which has been played by blogs and social networking in altering our daily usage of the internet and the World Wide Web specifically for you for only $16.05 $11/page Learn More The advanced use of the internet or the World Wide Web in the contemporary world has had a revolutionary impact to the people all over the world, thus helping to improve their lives in a special way. The human life in vast areas of accountability has been made easier through the possibilities of world wide communications currently offered by the internet. As it would be observed, culture and commerce are some of the key aspects involving humans to day that have been impacted largely by this modern trend of communication which continues to touch every part of our lives. On this particular note, the internet has played a major role in enhancing communication and interaction among people of different cultural backgrounds, through interactive elements like search engines and social networking sites found on the internet. More importantly, the evolution of the internet has continued to play a key role in today’s business arena in a number of ways. In regard with this subject, this paper examines how the use of blogs and social networking has altered our daily usage of the World Wide Web and the internet. The constant use of blogs and social networking as some of the main tools of communication offered by the internet has altered the way people use the World Wide Web. Just a couple of years ago, the internet would be seen as a platform for kids and idle adults to kill time in ways that could not be more useful. This would in clude things such as sharing of pictures and rants, email communication, and computer gaming, among other engaging activities. However, today, things have completely changed, and internet has emerged as one of the many things courtesy of the computer technology which have proved to be very useful to the human life. As a matter of fact, millions of people across the world have discovered just how the internet could be used for other beneficial ways, apart from simple communication and gaming (Goh Quek 2010). Today, people can interact freely with each other and even conduct business over the internet through blogs and social networking sites such as Facebook, Twitter, Linked-In and My Space, among others. As it would be observed, most of these activities are based on social and economic grounds, and it is for such reasons why people would remain attached to the internet nowadays than ever before.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Blogs are interactive platforms through which people can communicate with each other and be able to share and discuss important things in life. Different people would tend to blog for varied reasons that would range from personal to commercial purposes. In this regard, blogging offers both personal and corporate benefits to its many users across the world. As it would be observed, there are diverse reasons as to why many people in the current world would prefer using blogging as a way of interaction and communication over the internet (Miura Yamashita 2007). First of all, blogging is an effective and first way of establishing relationships, and for that reason, it serves as a convenient way through which marketers and other business people could create links with potential customers. Another common purpose for using blogs is to build reputation and credibility online about one’s business. In this regard, busi nesses are able to provide information regarding their products and services to potential customers through an interactive basis where they can receive feedback and comments from the targeted audience. This, however, plays a significant role when it comes to understanding consumer interests better, thus giving marketers a better stand against their competitors in the market. Blogging also offers growing businesses an opportunity to create or establish community online. In this case, businesses can share their expertise, knowledge, and information on their products and/or services with a larger audience. More importantly, businesses can blog their new product updates, holidays, and other specials regarding their businesses, thus creating and maintaining good relationships with customers and clients. Apart from the benefits highlighted above, blogging also offers vast communication benefits to both the bloggers and the targeted people. Through this form of online communication, people can always be assured of effective communication all the time. Moreover, people would be sure to save much of their time when they use blogs to convey their message to the audience, than when they use other mediums of communication. More importantly, blogs are also known to offer a better solution for notification than email or websites. One common advantage of using blogs over other forms of online communication is that they are an inexpensive method of passing information to persons. Unlike the website, which involves many things which the users have to be familiar with before they can use them, operating a blog would only require one to have basic computer skills. Blog software is easy to operate, since they involve pushing of a few buttons on the computer keyboard, before the task is completed. This usually involves typing one’s thoughts or ideas, linking to relevant resources, and then publishing to blog for people to read. The idea of blogging is said to serve a wide a rray of purposes beyond what people are likely to realise via the use of social media. As a matter fact, it is for these specific reasons why many people in the current world have decided to opt for blogs as the effective ways of conveying information.Advertising We will write a custom essay sample on The role which has been played by blogs and social networking in altering our daily usage of the internet and the World Wide Web specifically for you for only $16.05 $11/page Learn More Social media has also played a very important role in changing the way humans use the World Wide Web or the internet. Sites such as Facebook, Twitter, and My Space, just to mention but a few, have emerged as very powerful platforms that have helped to transform the way we communicate and do business in the current world. These interactive sites have continued to play a key role in promoting and enhancing human interaction across the globe. As a matter of fact, social network si tes have proved to be useful in enabling people interact online easily. Unlike the traditional ways of communication and the other forms of internet communication that entails the use of forums, email, and message boards, the use of social networking sites closely resembles face-to-face conversations, and this makes communication more effective. Popular social networking sites such as Facebook, Twitter, and My Space are altering the human fabric of the World Wide Web. As it would be observed, none of the above social networks appeared to be exciting for the last five years, where they were seen as just virtual sites fit for kids and idlers than anything else. This perception, however, has changed completely in the current world where a greater percentage of the global population is said to be very active on these sites. According to current statistics on internet, Facebook alone has amassed over 600 million members and users across the world. On the same note, over 200 million are s aid to be actively involved in matters involving twitter. The same high participation is also observable in other social networks. This massive usage is a clear indication that the social sites are taking humans somewhere exciting. One common aspect of the social networks is that they do enable people to stay connected all the time, regardless of the geographical barriers separating them in life, among other common obstacles of normal interaction and communication. In this regard, there are many ways through which social networks have changed our lives, thus altering the daily usage of the internet in the world. One significant way by which social networks have widely been used is for normal socialisation. Social networking sites have become useful platforms of modern interactions through which people having similar interests and goals can connect. In this respect, employers can easily get in touch with their employees in matters of work, thus enhancing performance and productivity in the workplace. Moreover, people can easily communicate with their friends and family members.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to Colgate and Buchanan (2005, p. 429), what makes the use of these interactive sites more interesting is the fact that, apart from them being virtual spaces upon which information can be managed in an efficient manner, the sites also enable their users to listen to music, share photos and watch videos, among other stuff. More importantly, just like such engines such as Google and Yahoo, social networking sites can also be educational and informational, and this keeps users updated on many things in life. Social sites such as Facebook and Twitter are also viewed as the most reliable communication platforms in the current world through which celebrities, and managers of non-profit organisations can reach out to their targets of interest. These social sites have also become the touchstone for politicians and other high-profile people who are willing to publicise and promote their causes. In this regard, the targeted people can also use the interactive platforms to share thei r ideas and voice their opinions. Moreover, they can also communicate with these people on a one-on-one basis. Social networking sites have become common among the younger generations in the world. For this reason, progressive politicians and other famous icons have seen them as the most efficient ways of reaching to the tech sawy youth of the current world, thus going for them without hesitation. Social networking sites have also proved to be useful tools in the modern business world. Things in this world are changing fast with times, and such is the business world which has taken every initiative possible to stay ahead in matters regarding technology. In the current times, progressive marketers and businesses allover the world have embraced the power of technology to reach their customers and try to engage them in useful communication that will help in improving their business relationships with them. In this case, marketers and businesses have turned to social sites as important platforms upon which they can advertise their products and services. Burn and Loch (2007, p. 39) claim that by â€Å"simply placing banners and advertisement texts about their products and services, companies and other businesses can be assured of reaching more customers in diverse regions, thus increasing their sales in the long run†. More importantly, social sites are cost inefficiency, thus enabling entrepreneurs and investors to draw insight on their businesses without having to incur much expense in terms of advertisement and publicity. The fact that sites such as Facebook offer much exposure to commercial advertisements, possibly owing to its great popularity across the world, has attracted many investors and entrepreneurs into the habit of using the social sites to promote their businesses. Both established and emerging businesses in the modern world have adopted the idea of social presence as a convenient way of testing their services on consumers. In this respect, cu stomers are able to air their views and give suggestions on products and services, among other aspects, thus helping businesses to understand their interests well. This plays a crucial role in facilitating future improvements to serve the customers better. Thanks to current advancements in the communication sector, an access to the internet has been extended to reach beyond computers to mobile phones. In this regard, internet users across the world are able to reach the internet and access social networking sites simply by pushing a button on their phones. This offers great opportunities to businesses, which are ever eager to reach an expansive market for their products and services. It is worth noting that social networking sites have also played a crucial role to modern journalism. Today, it is easy for the people in the media sector to reach large masses of people in the world, through social networking sites such as Facebook and Twitter. In this case, news and other important in formation would have reached the audience long before they are aired through traditional media. More importantly, some news websites offer people the opportunity to share their version of a news event before it goes on air, thus adding value to the report. The ability to sift through news and speculated events offered by the social sites gives everyone who can access the internet a better understanding of the information, compared with anyone who relies just on traditional media to get to know about news (Sohail 2012). The other notable place where the effective use of social media has applied is in the business and recruitment sectors. As a matter of fact, there are businesses that operate solely on social networking sites such as My Space, Linked In, and Facebook. This, however, enables them to interact well with their clients and other people that may be of interest to them. In this regard, the businesses would sometimes see these interactive sites as convenient zones to seek pot ential employees, thus placing employment advertisements on them for willing applicants to apply. Linked In, which specialises on career and professional matters, is known to have undoubtedly played a key role in advancing careers by helping Human Resource professionals in the world discover potential employees with the desired qualities. In just another perspective, some potential employers have adopted a new way of getting to know their potential employees better through the social networking sites (Kumar, Novak Tomkins 2010). This has the meaning that it is possible for the employers to sift through the applicants’ information using sites such as Facebook, and make informed conclusions about them, before they get to hire them in their companies. On this note, it should always be understood by everyone that social networks can sometimes play a significant role in our professional lives, and therefore, it would always be a good idea for people to be careful with the kind of information they post on the internet for others to see. While good images and information give the best reflection of someone, compromising information, images or any other details can severely hurt one’s chances to pursue employment. The use of blogs and social networking sites, as observed in this paper, has completely changed the usage of the World Wide Web in the world. Blogs and social networks such as Facebook, Twitter, Linked In, and My Space, among others have completely reduced communication barriers in all aspects of human life. As observed in this paper, many people across the world have become great fans of the internet, owing to the many social and economic benefits associated with the trend. This, however, explains the current changes on the daily use of the internet in the current world. List of References Burn, J Loch, K 2007, ‘The societal impact of the World Wide Web-Key challenges for the 21st century’, Social Responsibility in the Informati on Age: Issues and Controversies, vol. 12. no. 29, pp. 34-39. Colgate, M Buchanan, O 2005, ‘Relationship benefits in an internet environment’, Managing Service Quality, vol. 15. no. 5, pp. 426-436, via Global Internet database. Goh, J Quek, C 2010, ‘An investigation of students’ perceptions of learning benefits of weblogs in an East Asian context: A Rasch analysis’, Educational Technology Society, vol. 13. no. 2, pp. 90-101. Kumar, R, Novak, J, Tomkins, A 2010, Structure and evolution of online social networks, Springer, New York. Miura, A Yamashita, K 2007, ‘Psychological and social influences on blog writing: An online survey of blog authors in Japan’, Journal of Computer-Mediated Communication, vol. 12. no. 4, pp. 1452-1471. Sohail, Q 2012, How social networks have changed our world, techi.com/

Human Resource Management Unit Case Study Example | Topics and Well Written Essays - 2000 words

Human Resource Management Unit - Case Study Example The initial success of the business can be attributed to the enormous efforts and hard work which had gone into the company. This had resulted in great earnings and revenue for the company which consequently reflected through the satisfaction of workers and their commitment and contribution towards the employer. During the initial years major emphasis was also provided towards enhancing employee satisfaction in terms of providing rewards, cash bonuses and throwing big parties for the employees. There was least coordination of activities between the different business units in the organization. This is because each of the units considered themselves as individual entities which created major coordination problems between them. It was realized by the management that the employees belonging to the individual depot showed enormous commitment towards that business unit, however, this loyalty was not visible from the overall perspective of the company. This shows that the workers’ efforts were not directed towards the goals and objectives of the company and thus did not add to the company’s growth (Cook, 2007, p. 128). Lack of employee commitment The relations between the workforce and management had deteriorated considerably. There was least job satisfaction among employees. The management tried to satisfy the employees and increase productivity by providing them with extra incentives. However, the policy did not work in their favour.

Globalization Research Paper Example | Topics and Well Written Essays - 750 words - 1

Globalization - Research Paper Example Development of international media such as radios, televisions and the international web are examples of avenues towards interconnections. Economic factors also contribute to international connections through demand and supply forces that move resources from their regions of surplus productions to areas that experience scarcity across regional and international borders. Another concept of globalization is its â€Å"rapid and discontinuous change† with time and across regions as indicated by historical data (Parker, 2005, P. 7). The level of developed interconnections for example grows with identified kinks that relates to major economic changes in regions. Different communication efficiencies across regions also identify variation in the rate of globalization across different areas. This is because initiated factors in a region transfers to other regions at different speeds, based on the achieved regional connections (Parker, 2005). Higher number of different participants in e conomic units also defines globalization. Its concept of interlinked domestic economies and developed international transportation and communication infrastructure for example allows more players, who were previously disadvantaged, to gain access and explore foreign markets. The increased number and types of participants also identifies increased level of complexity in the formed networks, a factor of the interlinked cultures and systems (Parker, 2005). Interdependence is another concept of globalization that has largely manifested across territorial boundaries. Economic interdependence has for example led to specialization among countries and international trade for exchange. Political interdependence is also evidence through developed diplomatic ties among nations. Existence of international organizations with regulatory authority over members also identifies dependence as a concept of globalization (Milardovic, Paukovic and Vidovic, 2008). The following graph shows the non-unifor m trend in GDP and imports, indicators of globalization, for the United States. The forecast shows non-uniform but constantly changing trend in the values or GDP an imports in the future short run, an indication of forecasted kinky impacts of globalization. (WTO, 2012) Differences between an open and a close economy The major difference between open and closed economies is their different exposure to international markets. An open economy lacks barriers to international trade while a close economy has strict limitation to international trade. An open economy is therefore vulnerable to consequences of globalization than a close economy. Restricted international trade also identifies lack of exportation, importation, and transfer of assets into a close economy. The elements are however characteristics of an open economy (Arnold, 2008). Advantages and disadvantages of a country with an open economy A country with an open economy has a number of advantages and disadvantages that are ass ociated with the allowed international trade between the country and foreign markets. The transfer of commodities across the country’s borders for example allows its citizens to access varieties of commodities that are produced in other markets. This improves consumers’ utility levels. Available international market also promotes surplus production for higher income. Further, an open economy has associated increased employment opportunities than if